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Well hello again 👋

Google has made some interesting changes to featured snippets in the last week. The link from a featured snippet now takes you to the text the snippet was drawn from and then highlights it. This will be gold for copywriters!

I’m certainly no machine learning expert but I do wonder, since we now know where Google is extracting the snippets from, whether you can train a model to replicate this? Perhaps someone with a little more knowledge in this area can let me know if I’m talking nonsense!

My Post of the Week is from Barry Adams with an awesome post on PageRank. Barry provides a brief history lesson on PageRank, does a grand job of simplifying the concept, and highlights how PageRank could work today. Must Read! 🔥

Andrew Charlton

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Processes & Frameworks