Post of the Week
On-SERP SEO: The Future of SEO
Ann Smarty shows you how you can use on-SERP SEO to occupy as much search real estate as possible.
Web Vitals - A New Hope in Web Performance Measurement
This is a fantastic overview of Google’s new Web Vitals from Dave Smart, including a bookmarklet to measure them.
Processes & Frameworks
How to Handle Discontinued Products Without Ruining Your SEO
The ContentKing team has a habit of producing knockout SEO resources. This post is no different on handling discontinued products!
International SEO for E-Commerce Websites
Aleyda Solis with a super insightful deck on international SEO alongside practical advice for the most popular ecommerce platforms.
Well hello again 👋
Google has made some interesting changes to featured snippets in the last week. The link from a featured snippet now takes you to the text the snippet was drawn from and then highlights it. This will be gold for copywriters!
I’m certainly no machine learning expert but I do wonder, since we now know where Google is extracting the snippets from, whether you can train a model to replicate this? Perhaps someone with a little more knowledge in this area can let me know if I’m talking nonsense!
My Post of the Week is from Barry Adams with an awesome post on PageRank. Barry provides a brief history lesson on PageRank, does a grand job of simplifying the concept, and highlights how PageRank could work today. Must Read! 🔥Andrew Charlton