Post of the Week
Optimizing Content in Category Pages while Keeping its Commercial Nature
This post by Aleyda Solis was inspired by a great interview with John Mueller and Marie Haynes. John added some interesting insight on how Google can misinterpret the intent of the category pages if content is either too long, or not there at all. Aleyda also adds some fascinating insight on some great category page examples.
Connecting OnCrawl + HREFLang Builder to solve tough SEO indexing issues
This is pretty cool from OnCrawl. They've joined forces with HREFLang Builder to help solve some of the challenges building a HREFLang XML sitemap. Check it out! 🔥
Avoiding the SEO pitfalls of URL parameters
Brilliant article by Pete Keyworth on identifying and solving parameter issues affecting SEO performance. Some great examples in here too!
eCommerce SEO: An Interview with Suganthan Mohanadasan
Suganthan Mohanadasan seems a super smart guy and brings some great ecommerce SEO advice in his recent interview with eComKeeda. 👏
Processes & Frameworks
5 Steps to help you identify the cause of visibility loss
Need to deconstruct a decrease in your search visibility? This article by Khushal Khan will guide you with his problem solving principles. 🙌
SEODeploy: Flexible and Modular Python Library for Automating SEO Testing in Deployment Pipelines.
Want to know how to use Python, with a little help from ContentKing, to incorporate SEO checks into your development workflows? Great work by JR Oakes
Weekly FREE UI resources straight to your inbox
Bit of a random one this but I'm fascinated with good UI and have found this resource incredibly useful!
🎉🎉 80th Issue 🎉🎉
We've nearly hit a century! Quite a techy week this one, with our Post of the Week an advanced guide on using Tag Manager to push the Core Web Vitals to Google Analytics.
On that same theme, I also saw a very interesting tweet by Chris Johnson last week describing a way of sending Google's new Scroll To Text Fragments as a custom dimension to Google Analytics to identify visits from featured snippets. Cool! 😎
Have a great week!Andrew Charlton