Post of the Week
Sponsored Link
How Blue Array avoided a $200K revenue loss
One of pure-play SEO agency Blue Array's clients made a change that caused page titles to be removed across 5,000 key pages receiving a high amount of traffic. ContentKing Monitoring spotted this rapidly and alerted the team. The revenue loss avoided? North of $200,000!
Content
Why Wirecutter Wins: Opinionated Content
Ryan Law describes how "Wirecutter carved out a $150-million niche in the crowded affiliate marketing industry by understanding one core tenet of content marketing: opinions are not optional." - Really enjoying the content from Animalz at the moment.
Tech
How to Optimize Your Content for Search Questions using Deep Learning
Hamlet is featured almost every other week on The Weekly SEO and his content keeps getting better! This one on Bing blogs describes how BERT answers questions and the ways you can use the advances in NLP to optimise your own content to answer questions.
Classifying 200,000 articles in 7 hours using NLP
Super interesting how SALT.agency used NLP to classify 20,000 articles! By Reza Moaiandin 🔥
Case Study
UK Supermarket Visibility - Ocado Slides as Tesco Rises
Fantastic analysis from Steve Paine of Sistrix on how Ocado has significantly lost search visibility in the last 3 months.
Tools
How to add a Feedback form to Google Data Studio
This is a really cool tip from Michael Howe-Ely. Embedding a Google Form on your Data Studio report and displaying the feedback!
Visably - Improve your brand's visibility in search
This is such an interesting concept and actually something I was looking at building myself. Visably can identify all the ways a customer might discover your brand on the first search results page, whether that's your own website or featured on another.
Point and Click Schema Builder - Generate perfect structured data for any webpage in minutes.
This.is.a.game.changer. Install on Chrome completely free and visually build perfectly formatted JSON-LD structured data!
Howdy!
I always enjoy putting these issues together on a Sunday but I particularly loved writing this issue. That's because it introduces some new concepts and a different perspective on practices we've become accustomed to, like implementing XML sitemaps.
There's a lot of 'noisy' content in our industry that regurgitates the same information but there are a few, including the author of our Post of the Week Oliver H.G. Mason, where I genuinely look forward to their next article; because they're different.
I hope you find something new in this issue! 🌟
P.S thanks so much to our latest sponsor, ContentKing. These guys have supported me from the very beginning, so I'm so pleased to have them as a sponsor! ❤️
Andrew Charlton