Post of the Week
Content
MECE: How to Think, Write & Persuade Like a McKinsey Consultant
Another post I've found super interesting from Ryan Law and Animalz. Applying principles of MECE and the problem solving framework from McKinsey to write better content!
Tech
Does Google respect the URL parameters tool?
Chris Long and the team at Go Fish Digital tested Google's URL Parameter to find out if it was respecting the crawl rules set...check it out!
Processes & Frameworks
Do We Have the Math to Truly Decode Google's Algorithms?
A statisticians perspective on SEO correlation studies. Definitely interesting and thought provoking reading - I'm still not 100% sure on my thoughts on it just yet!
Why (almost) everything you knew about Google CTR is no longer valid
Another great study from Sistrix and an interesting viewpoint on the validity of using global CTRs. They found that the CTR for position #1 will vary between 13.7% and 46.9%! 😲
Tools
Introducing the Moz API for Google Sheets
A wonderful add-on which lets you get Moz URL metrics easily without using code directly in a Google Sheet. Developed by David Sottimano for Moz.
DeepCrawl [Data Studio Connector]
So happy with this news! DeepCrawl has launched a Data Studio Connector so that you can access and visualise their main report/insight information inside of Data Studio!
Trendstastic [Chrome Extension]
Very cool! View Google search trends directly from live search results. 🔥
Good morning, good morning, good morning, morniiing.
^ I asked OpenAI's GPT-3 to introduce today's issue - rather enthusiastic for a bot, I'd say.
I've been researching GPT-3 all weekend and I'm absolutely blown away! For those of you that haven't heard of it, GPT-3 is an unbelievable language model made up of 175 billion parameters. From what I've seen, it could be a game changer across many industries, including our own.
Here's some of the demos I've checked out:
A sentence describing the Google homepage layout and GPT-3 generating the code for it almost perfectly
A fully functioning search engine built on top of GPT-3 that returns an exact answer and corresponding URL
Making sentences less boring using GPT-3
I'd love to hear from you. What does this mean for SEO?
The robots are coming! 🤖
Andrew Charlton