Post of the Week
Using Python & Google Sheets to Scale Keyword Research for Local SEO
Skyler Reeves describes a neat way of using Python & Google Sheets to scale keyword research for local SEO.
How to create your own SEO tool
Want to know how to create your own SEO tool? This could be your ticket! 🎫
Automate testing for website errors with this Python tool
This is really cool from JR Oakes. He and his colleagues have created a Python library for automating SEO testing in deployment pipelines! 😎
GPT-3 computer-generated text is ready for SEO testing
I'm pretty obsessed with GPT-3 at the moment, for some of the reasons outlined in this post! Will Critchlow of SearchPilot used GPT-3 to generate category content with minimal inputs - and it reads great! 🤖
The Growth Toolkit: How Shopify Landed 188,029 Links & 2M Visits
Shopify has made some smart bets in their time! They've built a growth engine that has supported a $150 billion valuation. In this post, Ross Simmonds walks through one part of that growth engine; free tools!
Processes & Frameworks
Implementing an SEO strategy for BT, EE, and Plusnet
I enjoyed this short overview from Jack Sperry on how he and his team have coordinated a joined-up SEO strategy across a large, complex business area. With larger businesses, what you know as an individual is a lot less important than how good you are at educating others on what you know - my input.
Web Performance Recipes With Puppeteer by Addy Osmani
Some great Puppeteer recipes for controlling headless Chrome to:
- Measure First Paint and First Contentful Paint
- Extract Lighthouse performance metrics
So sorry I missed last week's issue; I had one of those weeks! 🤦
In other news, I've recently announced to the world that I'm making the leap and going full-time as a freelance SEO consultant. It's a scary but exciting step for me, and I can't wait to get started. I've designed a very minimal site at bertiecharlton.com if you'd like to take a peek! 👀
That's enough about me. This week's issue has got some awesome articles. Our Post of the Week comes from Suganthan Mohanadasan with a super comprehensive post on logfile analysis, alongside a Data Studio Dashboard! 🔥
Have a great week! 👋Andrew Charlton