Post of the Week
Content
Conversational Copy [A Thread]
I don't tend to share threads as links but this one by Marketing Examples was too good not to! 🔥
Tech
An Introduction to Natural Language Processing with Python for SEOs
Hamlet is back at it again with his superb column on Search Engine Journal. See in detail how he creates a simple knowledge graph from scratch (and learn a ton about NLP while you're there!)
Case Study
Image Migrations and Lost Signals – How long before images lose signals after a flawed url migration?
If you're planning a migration, you've got to remember to redirect images too. This case study by Glenn Gabe highlights this point and what can happen if you don't!
SEO Split-Testing Lessons from SearchPilot: Increasing Internal Linking
Interesting case study from Emily Potter and the SearchPilot team. What do you think happened to the organic traffic of higher level category pages when they ran an internal linking test and added links to some lower level category pages? Check out the article to find out! 👀
Tools
15 Insanely Efficient Google Sheets Formulas for SEOs
There are some super useful formulas in here! A great resource by Dani Owens
Sitemap Sampling [Google Colab Notebook]
Spotted this on Twitter and had to share it! JR Oakes with a tool to create a smaller set of randomly sampled URLs within specified confidence intervals when you're analysing a large website.
Hey SEOrs. 👋
What a week of ups and downs in the wonderful world of SEO! Google had an indexing system failure that caused search results to glitch (and widespread panic) and there's also been rumours of a large algorithm update on the 15th August (or perhaps another glitch; who knows?)
Anyways. Though shalt not concern thyself with algorithm updates. We just do what's best by the user, right? Simple?
In other news, I really wanted to share my new article today but I decided to write some more. Hold tight! 🤞
Our Post of the Week isn’t strictly to do with SEO but it’ll ultimately affect us all in one way or the other. The brilliant Simo Ahava introduces server-side tagging in Google Tag Manager with an almighty post! Will this change the landscape of digital analytics? I think so.
Until next time!
Andrew Charlton