Post of the Week
Sponsored Link
The Seobility Redirect Checker [free tool]
Is the www.-redirect of your website working as it should? You can double check that with the click of a button. 👉 Simply use the free Seobility Redirect Checker and find peace of mind.
News
Apple showing signs it may soon launch a search engine to compete against Google Search
Will Apple soon launch a search engine to compete against Google Search? Perhaps... there's some early signs 👀 Great article by Jon Henshaw
Content
How Big Is the Gender Gap Between Men and Women in SEO?
Men outnumber women by more than 2 to 1 in SEO, a study by Nicole DeLeon found. What's more, the new results suggest the gap hasn’t narrowed over the past five years! Must read study - we need to do better!
Case Study
Title Tags SEO: When to Include Your Brand and/or Boilerplate
Very interesting experiment from Cyrus and the team at Moz. What happened when they removed the Moz brand from page titles? You'll have to read it to find out 😉
Processes & Frameworks
How to Analyze Google’s Algorithm: The Math & Skills You Need
If you enjoyed my article last week on probabilistic SEO, I think you'll get a lot out of this from Micah Fisher-Kirshner. Great stuff!
Why you need a strategy-first approach to SEO
Found myself nodding along reading this article - lots of stuff I agree with in here! From Kevin Gibbons.
242 Point SEO Audit Checklist
Very comprehensive SEO audit checklist from Andy Drinkwater. Super easy to digest too! 🔥
Tools
Determine your competitors' Google My Business (GMB) categories on Google Maps!
This looks a nifty Chrome extension! What it says in the title ☝️
A Tuesday, huh!?
Well it was a bank holiday in the UK yesterday, so I thought I'd delay sending this one out! ☀️ 🍸
I've been running this thing for over two years now and it dawned on me that I've never asked for feedback...So here goes it!
I've created a super simple Google Form (two questions) here. I'd really appreciate it if you could take the time out to complete it! 👍 I want to invest so much more time into this newsletter and make it better.
We have a fantastic Post of the Week in this issue from Patrick Stox. He's provided a series of scripts that will help you forecast traffic data from Ahrefs (and even predict traffic growth relative to your competitors). 🔥
Andrew Charlton