Post of the Week
Sponsored Link
Optimize Your SERP Snippets With Ease [free tool]
Another free SEO tool by Seobility! We all know how important SERP snippet optimization is. Use the Seobility SERP Snippet Generator to easily optimize your title and description lengths. Featuring: pixels, not characters 📏 and bold keywords (it impacts the length!)
Content
What Are LSI Keywords? (And Why They Don’t Matter For SEO)
Suzanne Scacca & Vlado Pavlik share their thoughts on why LSI keywords are nothing more than an SEO myth.
Tech
How to audit your website’s knowledge graph
Should we be thinking about pages and entities rather than pages and keywords? Adapt your content audit and audit your website’s knowledge graph by Dixon Jones.
Entities in SEO: Introduction and Action Items
Very solid intro into entities in SEO by Andrei Prakharevich 👌
Outreach
How to Build 600+ Links in One Month
600 links in one month! 😲 Here's the in-depth process of how Kevin Rowe made it happen!
Case Study
The Impact of Speed on Ecommerce
Rare that I feature a client case study on here but this one is interesting from Dave Peiris and SportsShoes.com. It also introduced me to their RUM tool; Blackbird - which looks great!
Tools
Analyze Your SaaS Landing Page Copy with Machine Learning*
This is a great idea by Unbounce! Using machine learning they've evaluated 34,000 landing pages and provide you with personalised copy report to see how your page stacks up alongside them.
Measure Core Web Vitals of your Websites with Google Sheets
This is so cool from Amit Agarwal. Automate the measurement and tracking of core vitals with Google Sheets! 🔥
Good morning The Weekly SEO fans!
Thanks to all of you that provided feedback last week - you're all legends! If you haven't just yet, please please do here 🙏.
This week I'm highlighting a brilliant resource from Sam Underwood as my Post of the Week , which is a collection of illustrations explaining SEO terminology and concepts.
SEO is a fairly complicated, multi-faceted discipline and visuals like this really do help explain SEO concepts to clients or other teams in your business. Great work! ⭐
Andrew Charlton