A midweek issue? Am I crazy? Perhaps.

Just testing a few things guys.

Anywhom, back to business. I've had to leave a few posts out of this issue as it was toooo full; they're all in for next week though 😁

My Post of the Week comes from Benji Hyam. I've re-read it about three times because it's that good, and deserves so much more love on social media. If you like it, share it 🙂

Benji advocates a bottom-up approach to SaaS Content Marketing. He suggests focusing on direct product-related and Pain Point SEO terms first, and working your way up the funnel to terms that have less buying intent.

What do you think? Should you focus on top of the funnel only when you've exhausted all bottom of the funnel topics?

Andrew Charlton


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