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The (Efficient) SEO Audit – Demystifying The 100% Score [Guide]
Do you want a 100% SEO score in an SEO audit tool? How about getting close to 100 % while not wasting time? 🎯 Check out this SEO audit guide from Seobility. It teaches how to perform a professional and efficient SEO audit that includes how to deal with boatloads of titles and alt texts etc. much quicker than you thought was possible.
Content
Diving deep into Product Knowledge Panels
Andrea Volpin with a deep dive into product knowledge panels and how to optimise your content for them. Some great tips here! 🙌
Tech
Building a Machine Learning Pipeline to Classify Google Reviews
This is really cool! Zach Todd used machine learning to analyse Google reviews and assign them to relevant categories such as affordability and knowledge and expertise.
Case Study
How has the organic click through rate curve changed in the last 12 months?
A study from Nick Swan at SEOTesting across 1.87m queries to understand how CTR has changed per position in the last 12 months.
A Closer Look at Page Title Length
Oh man, I just absolutely love this post by James McNulty and the UpBuild team. They set out to work out the point at which Google truncates page titles (there's also a free page title length testing tool).
This is how you go about problem solving, folks! 👏 👏
Taking an ecommerce site from 0 to 6-figures in 5 months – interview with Ash Young of carmats.co.uk
This isn't strictly an SEO post but it's a fantastic example of how take something from zero to ££ in a short period of time. We're all in growth roles right? This is inspirational stuff from Ash Young.
Processes & Frameworks
How to Rank in ‘People Also Ask’ Boxes and If You Should
According to Ahrefs’ Keywords Explorer, 43% of search queries now show a PAA box! Joshua Hardwick shows you how to rank in PAA boxes and whether you should even bother!
Tools
Nozzle - Enterprise SEO Keyword Rank Checker
This is no ordinary rank tracker; it has the most features I've seen from any rank tracker. It looks absolutely 🔥 🔥
Hi there 👋
I'm so excited to show you what I've been working on day and night for a while; FutureThought. FutureThought provides simple forecasting models for SEO teams. 💡
My first model is an SEO forecasting model that you can use to forecast your next 12 months and model various traffic, revenue and ROI assumptions. It can also come paired with the 'SEO Playground' - a Data Studio report that starts with up to 10,000 of your keywords clustered and makes it easy to forecast different cluster ranking scenarios. In addition to lots of other cool things!
This is hopefully just the start...and I've got a whole load of other plans for this. Forecasting can be exciting, right? 🙃
I'd love to know your thoughts, so drop me a line at andrew@futurethought.io 🤙
Andrew Charlton