Post of the Week
Content
Mobile SEO: How to Build a Mobile-Focused SEO Strategy
I was happy to have a very brief contribution to this one alongside some superstars in the industry! Fantastic post from Sam Underwood on everything Mobile SEO.
Tech
How to Run Automated Lighthouse Audits on WordPress Changes
This is so so cool from Hamlet Batista as he shows you how to run automated lighthouse reports that are triggered when pages update in Wordpress. This is super useful for preventing changes being deployed if page speed performance is lower than your performance budgets.
Outreach
How To Build High Quality Backlinks In 2020 [With Actionable Examples]
Some great tips in here for building backlinks by Seobility. Particularly like 'Take advantage of the passage of time' - creating content resource as statistics change over time. 💡
Processes & Frameworks
How to Get Google to Index Your Website
Another very well put together, digestible piece of content from the team at ContentKing 👏 Learn everything from a snapshot of Google's indexing process to expert advice on how to get your content indexed quickly.
SEO Is Not an On/Off Switch
Definitely some important messages in here by Dr. Peter J. Meyers and I echo the sentiment. Unlike paid marketing, SEO is not an on/off switch - halting SEO can often make it more painful to start back up again in the long-term.
How Google autocomplete predictions are generated
I thought this was pretty open from Danny Sullivan of Google on how Google autocomplete predictions are generated. There's nothing really unexpected in here but it's a great official source to point clients or your teams to.
Tools
Introducing StreamEA - an Entity Analyzer on Steroids! 🚀
Love this from Charly Wargnier. His app leverages the Google Natural Language API to extract entities and can compare one of your URLs with a competitors' to identify missing entities. 🔥
How To Track Website Positions Via API: New Methods In Serpstat API For Rank Tracking
I'm a huge fan of Serpstat and this is another fantastic update.
APIs allow you to wrangle data as you see fit without an interface and this is another step from Serpstat on making that process easier. A very cost effective solution!
Conjure up Halloween's most popular costumes (Google Trends)
This is 'spooookily' cool from Google. Frightgeist shows the most popular costumes in your area based on Google Trends data. 👻
My Products 💡
Simple Forecasting Models for SEO Teams [Free Trial]
Forecast and model your performance for the next 12 months across organic traffic, revenue and ROI.
Hey hey hey! 👋
Thanks for all of you that checked out FutureThought last week and signed up for a demo 🙌 I'm now also providing a free trial from today.
It was a toughy to decide on my Post of the Week this week but I've went with How to Succeed in Enterprise SEO from Patrick Stox. His insight from his time at IBM is invaluable and he has some excellent advice on how to manage different facets of SEO, from technical SEO to creating and building links for large enterprises. Must read!
Want some inspiration to start your week? Of course you do. This thread I stumbled upon by Lenny Rachitsky shows the amazing story behind Booking.com's growth 🚀
Have a great week!
Andrew Charlton