New data from Google provides some important clues as to which consumer trends may sustain in the long term! While this is specific for the UK, many of these trends will be similar across many parts of the globe.
I found this absolutely fascinating from the Pinterest engineering team! To better understand trends, Pinterest needed a taxonomy that they could associate with pins. This article details how they done that using machine learning, and how it is now used across 20 countries in 17 different languages.
A very interesting case study by Mike Blumenthal on trying to increase visibility for a very local business using 'Google only' tools, including the website builder in GMB. Super detailed review of a 15 month campaign. 👏