Post of the Week
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Effortless SEO Testing
Easily track the changes you make to pages and websites, to see if they have an effect on Google rankings and clicks.
Great for agencies with clients on retainers:
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News
6 lockdown consumer trends that will be here for the long term
New data from Google provides some important clues as to which consumer trends may sustain in the long term! While this is specific for the UK, many of these trends will be similar across many parts of the globe.
Google Answers If Site Section Can Impact Ranking Score of Entire Site
Can a single site section impact the ranking scores of an entire website? See John Mueller's answer! 💡
Content
SEO Copywriting: The 19 Best Tips To Increase Traffic and Conversions
There's some fantastic writing principles in this article by seobility. I could probably do with implementing a few of them myself! 🤔
Tech
Interest Taxonomy: A knowledge graph management system for content understanding at Pinterest
I found this absolutely fascinating from the Pinterest engineering team! To better understand trends, Pinterest needed a taxonomy that they could associate with pins. This article details how they done that using machine learning, and how it is now used across 20 countries in 17 different languages.
Outreach
On a Scale of 1 to PBN, How Bad Could a Link Kill Your Brand?
Want to learn how to identify PBN's, so that in the long run you're not penalised? Check out this article by Khris Marcial 👊
Processes & Frameworks
What We Learned From A "Google Only" Marketing Approach
A very interesting case study by Mike Blumenthal on trying to increase visibility for a very local business using 'Google only' tools, including the website builder in GMB. Super detailed review of a 15 month campaign. 👏
Adjusting Featured Snippet Answers by Context
As always, Bill Slawski breaks down a complicated Google patent and makes it easy to understand, so that we garner some insight into how Google is adjusting featured snippet answers by context.
Tools
ImportFromWeb: Web Scraping for Google Sheets
This looks pretty cool! Using a simple Google Sheets function you can scrape data from the web including Google Search results, Amazon, and more! 🔥
My Products 💡
Simple Forecasting Models for SEO Teams [Free Trial]
Forecast and model your performance for the next 12 months across organic traffic, revenue and ROI.
Hi there 👋
Following some further clarification on what in the...passages are, I thought I had a, somewhat, clearer idea of what they’re going to be used for. That was until I read this thread from Patrick Stox.
He believes we could see a fundamental shift in how SERPS look, as Google can now identify key areas of content, create their own summaries and cite and link to parts of pages that cover the topic. Mind blown 🧠💥
There’s been some more nuggets from SEO Twitter too. Stephen Kenwright creates a mammoth thread with a list of free/cheap SEO tools that make your life easier!
Finally, My Post of the Week from Rand is an awesome article on how he has entirely reversed course on building an internal team vs. using agencies, consultants, and contractors. My view is that the most effective SEO strategies have clear synergy between internal teams and partners. Both bring out the best in each other.
That’s it! Have a great week.
Andrew Charlton