Post of the Week
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News
Emboldened Featured Snippets: A Subtle Hint for SEO Relevance
A interesting update from Google highlighted by Brodie Clark, where Google is emboldening items in featured snippet lists that, we can assume, they deem the most relevant answer for the query.
Tech
HTTPS Is Table Stakes for SEO in 2020
"Now, in the fall of 2020, HTTPS URLs make up 98% of page-one organic results in the MozCast 10,000-keyword tracking set." Dr. Peter Meyers describes some of the data from MozCast and STAT and stresses that if you're not taking HTTPS/SSL seriously, this data is your final wake up call.
Custom Extraction Using Sitebulb & Screaming Frog
Patrick Wareing talks through some use cases on using custom extraction for routine technical SEO tasks on both Screaming Frog and Sitebulb and shows off some of the superb new functionality in SiteBulb v4.0!
Case Study
Core Web Vitals: The Global Publications Set to Be Hit by Google’s Latest Update
Love this study from James Watkins and Edd Wilson of Impression. They ran an experiment looking at the world’s top 50 news sites to evaluate each of them against the Core Web Vitals.
Processes & Frameworks
Newsjacking SEO in 2020: Finding Hidden Keywords
Garit Boothe with a great article on how to newsjack trending keywords. He describes the approach he used to grow organic traffic by almost 5x overnight by newsjacking trending finance keywords related to the COVID-19 pandemic.
Analysing & Fixing Organic Traffic Drops
I love Sam's content! He breaks down complicated concepts with clear visuals, definitions and examples and usually provides a free tool, or two. In this post, he analyses how to analyse and fix organic traffic drops and includes a handy Google Sheets template. 🔥
Tools
StreamSuggest: Get Google & Bing Autocomplete suggestions at scale!
Another fantastic tool from Charly Wargnier who is, like Hamlet Batista, at the forefront of using Python to support SEO at scale. StreamSuggest is an app that retrieves keyword autocomplete suggestions from Google and Bing at scale and visualises them in a cool and interesting way! 💡
Google Says - Search Twitter for SEO Tweets
This is a simple way to search for interesting topics such as site speed, ux and indexing all from the horse's mouth; Google.
You do need to sign up, but hey, it's worth it.
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Hi there 👋
Looks like we're set for another ride on the rollercoaster that is 2020 - US elections and the UK heading back into lockdown. I really do hope you're all safe and well! 🙏
Back into SEO world, there were soooo many good articles last week. I've tried to curate as much of the good stuff as I can, but I'm sure I've missed a load too!
My Post of the Week comes from Dawn Anderson, an international technical SEO consultant who has been digging around in the world of BERT in the last year. From that research, she has created a colossal article on what BERT is, some of the developments and breakthroughs using AI and BERT and why Google passage indexing could be leveraging BERT.
There's so much more than that though. It's an amazingly in-depth piece of research and I got a load out of it that I just had very little understanding of.
Must read! 🔥
Andrew Charlton