Post of the Week
Effortless SEO Testing
Easily track the changes you make to pages and websites, to see if they have an effect on Google rankings and clicks.
Great for agencies with clients on retainers:
- deliver more value, grow and renew retainers
- keep clients calm by running small tests before big changes
- keep clients informed and happy
Ahrefs Webmaster Tools (Video)
Last month Ahrefs launched their Free Webmaster Tools. This is a 10 minute walk through on how it all works. 👏
How I created a Topic Cluster and boosted my website traffic by 1000%
This a cool take on topic clustering from Samuel Schmitt. He ran a small experiment transforming a long form piece of content into multiple pieces, organised hierarchically.
How Resource Hints Affect Page Performance
Want to know more about what resource hints are and how they impact page performance? Then check out this fantastic article by Danielle Rohe.
Website Auditing Resources
This is an awesome list of website auditing resources put together by Patrick Hathaway. I might be slightly biased though as my 'rethinking technical SEO audits' article made the cut! 🙌
Moving BBC Online to the cloud
This isn't SEO specific but the underlying principles of rebuilding a website are massively handy! This is useful insight into how the BBC design and engineering completely rebuilt their website. A must read.
How Google tests new content in the search results
See how Kevin Indig used Ryte to pull all available data from Search Console to prove how Google is continuously testing content and shuffling their search results.
Processes & Frameworks
Website Ranking Tips - Fireside Chat with Cyrus Shepard and John Mueller
This is a great fireside chat with Cyrus and John Mueller covering various areas of SEO including duplicate content, indexing and some top tips on improving websites. 🔥
My Products 💡
Simple Forecasting Models for SEO Teams [Free Trial]
Forecast and model your performance for the next 12 months across organic traffic, revenue and ROI.
Hi there 👋
Not going to lie, I found it difficult to even tweet never mind curate content this week with all of the election drama!
Fortunately, in between enjoying presidential Twitter meltdowns, I did make time to catch up on some awesome SEO articles published in the last week.
Patrick Hathaway makes our Post of the Week with ' Preparing for Google’s Mobile-Only Index' and has a double feature!! An accolade of the highest order. 🏆
While it's been pushed back and back, Google seems to have finally settled on March 2021 as the time when they will use mobile-first indexing for all sites. While most sites will be be just fine, there's some wonderfully detailed practical advice in this article on auditing and ensuring content parity between mobile and desktop.
Enjoy 🙃Andrew Charlton