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That’s why they created an auditing suite that shows everything happening on your site as it happens. Do a quick check on your most important pages. Or a deep dive through your entire site. All your data in one clean overview.
News
Towards an animation smoothness metric
Google is progressing with two new Web Vitals, 'Smoothness' being one of them. Learn how Google is measuring and how you can resolve "stuttering" or "freezing" during scrolling or animations.
Feedback wanted: An experimental responsiveness metric
Google also aims to measure responsiveness on the web. Find out how they plan to measure interaction latency 👇
Tech
What to investigate with Google Discover API — Some ideas to start with
Great post by Tobias Willmann on where to get started with the Google Discover API - what should you investigate? 💡
Python SEO Script: Top Keyword Opportunities Within Striking Distance
Lee Foot's first Search Engine Journal column - and what a start! 👏
He describes an automated way of getting data on keywords that are within striking distance. A way of quickly understanding where you need to optimise to improve visibility.
Case Study
Case Study: When Google Gets Canonicalization Wrong
Adam Gent describes a curious canonicalisation issue and shows how he broke the problem down and resolved it. A perfect example of how to unravel a complicated SEO issue.
GSC vs. GKP: Comparing Search Volumes for 72k Keywords [A Study by Ahrefs]
Interested to see how search volume data from Google Keyword Planner and impressions data from Google Search Console compares? Check out this awesome study by Tim Soulo 🙌
Processes & Frameworks
How to Make the Move From Specialist to Leader: What Got You Here Won't Get You There
A fantastic presentation by Paddy Moogan on a topic not talked about enough.
You’re usually thrown in the deep end in management with no training and it has bad consequences. Paddy highlights a better path 👏
Tools
SERP Analysis Tool
The SERP Analysis tool created by Zack Notes is megaaaaa 🔥
In addition to seeing page speed metrics and average word count for the entire SERP, you can also see the schema types too. Super useful! 💡
SERP Evolution: A study on the evolution of user interfaces
This is so cool! See how search engines have evolved over time! By Bruno Oliveira.
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Hi there 👋,
Some positive steps forward for SEO in the last couple of weeks, as Google Search Console Search Analytics API now supports Google Discover, Google News and Regex commands. I've also featured two new Web Vitals metrics Google is experimenting with and seeking feedback on in this week's issue; responsiveness and smoothness.
In a Twitter feed last week I also explained the nuances of Google Search Console's performance data - some things you mightn't know about.
While there's some positive changes Google is making, AMP continues to divide opinion. My Post of the Week from Barry Adams does not sit on the fence, which is what I love about it. The increase in the non-AMP URLs share in Google Search Top Stories has got him angry, and you should definitely read (and subscribe) to his newsletter to find out why 👇
Andrew Charlton