Post of the Week
Ultimate Box - OnCrawl
Box includes 👇
- OnCrawl Ultimate plan for 3 months
- Sunshine Mission comic book
- Printed JS from crawl perspective infographic
- Printed takeaways from client case studies
- “Bob’s head” coasters
- “Crawler King” mask
- OnCrawl Mug
- “I’m an SEO Legend!” t-shirt
- An exclusive poster signed by the entire OnCrawl team
News
What webmasters should know about Google’s core updates
What Google wants you to know about the their core updates 🙄
Tech
Google Analytics 4: The New Google Analytics Property
I've now featured a few Google Analytics 4 guides but this one by Alexander Holl really helped answer the vast majority of questions I had on the new property. Go check it out!
Automated Title Tag Optimization Using Deep Learning
Ahhhh Hamlet Batista shows that the machines are really coming! Using deep learning he added the top ranking keywords in title tags that were missing them at scale - impressive!
Processes & Frameworks
1,000+ Winners and Losers of the December 2020 Google Core Algorithm Update
Want to know more about the winners and losers from the most recent core algorithm update? This study by Lily Ray is fantastic. Not only has she presented winning and losing websites but there's also category analysis too!
SEO | 2020 | The Web Almanac by HTTP Archive
Based on analysis from Lighthouse, the Chrome UX Report, as well as raw and rendered HTML elements from the HTTP Archive crawl, Aleyda Solis, Michael King, and Jamie Indigo have put together a super exhaustive review of SEO across the web.
Looking at elements such as rendered vs non-rendered text content, Core Web Vitals, structured data and more! Must read 🔥
Why SEO is the Most Undervalued Marketing Channel
Awesome post from Racheal Morrow and the team at Terakeet. They commissioned a study from Forrester Consulting that surveyed 266 SEO decision makers about their thoughts on organic search as part of their business strategy and as a tool for reputation management. Very well put together - with insight from some industry leaders.
Tools
Comparing response and rendered HTML
Sitebulb has recently released a feature that can compare raw vs rendered HTML - isn't that awesome? 💡
SEO Database - Explore SEO Ecosystem
A wonderful curation of SEO blog and tools from Mertcan İşler - though I didn't see The Weekly SEO featured in there 😉
Find back a Googler answer about SEO in 30s or less 👌
This is so so cool! A search engine for all Googlers tweets & answers about SEO - they've even categorised them for you too.
Hi there 👋
So..let's get straight to it. I was contacted by Oncrawl a couple of weeks back about their SEOs for Education campaign. They're selling three education boxes and giving 100% of their profit to Plan International, who is a development and humanitarian organisation that advances children’s rights and equality for girls.
To help spread the word and achieve their amazing goal of 10,000 €, they're giving away their Ultimate Box (details below) to one lucky Weekly SEO subscriber.
There's nothing for you to do - other than to please spread the word too! I'll be selecting a subscriber at random by 21st December. Good luck 🤞
Andrew Charlton