Processes & Frameworks
Huge fan of this project management process.
Prioritise tasks in the order that they’ll most quickly reduce the project’s remaining risk. This has been a game changer for me. 💡
Enjoyed this from Kevin Indig.
He ends with a great point, relevant to the theme of this issue:
"We need to think about SEO more like medicine or investing. We have rough ideas of what works, but a single data point proves nothing. We need to make assumptions and then ruthlessly question and test them."
I rarely, if ever, promote other newsletters on The Weekly SEO (obviously). BUT...I know this is going to be awesome and you should go subscribe, now. The SEO MBA by Tom Critchlow .
Another pragmatic approach to SEO testing, well described by Trevor Fox. 🙌