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Google Search Console's Index Coverage report explained
Google Search Console's Index Coverage reports contain valuable feedback on issues they encountered when crawling and indexing your site — especially if organic traffic from Google is essential to your business.
But the feedback is often unclear about what the issues are and how you can fix them.
No need to worry though. We've put together the ultimate guide to everything you need to know about the Index Coverage report including: how to find your report, what each issue means and how you can fix it.
Outreach
At Least 66.5% of Links to Sites in the Last 9 Years Are Dead (Ahrefs Study on Link Rot)
Such an interesting study from Patrick Stox and the Ahrefs team. A study on link rot (when links have been lost for whatever reason) and what you can do about it!
Case Study
The gender gap in SEO publishing
"69% of published SEO authors are male."
Lidia Infante has done an awesome job pulling this research together, showing that the industry has a lot of work to do!
How Ted French Made $200,000 in 1 Year Using This Aged Domain Strategy
You'll want to hear this! Learn how Ted French made $200k in just year 1 - a guest on Niche Pursuits.
Processes & Frameworks
Enterprise SEO Buy-in: 7 Essential Tips For Winning The Long Game
Tessa Nadik with 7 great tips on getting enterprise SEO buy-in. 👏
Analysis of Google’s March 2022 Product Reviews Update (PRU)
Super detailed analysis of Google's latest PRU by Glenn Gabe, as usual 🔥
Tools
The Entities Swissknife (Streamlit App)
Wow, this is great!
An app on Streamlit by Massimiliano Geraci that can extract entities, topics and categories from any URL/text. 😍
My Products 💡
Forecasting For SEO (Video Course)
Join over 350+ SEOs who have used my course 📊
Everything I’ve learned, tried and tested about SEO forecasting. Including a FREE Google Sheets template to help you build your own forecasts.
Hi there 👋,
Last week I dropped a preview of what my Keywords in Sheets add-on can do. The demo shows me getting search volume for "offices in [location]" for every location in the UK, in around 5 seconds.
The search volume function will service over 50k locations worldwide, directly in Sheets. And I'm reasonably confident I'll publish the BETA in May. I'll keep you posted! 👀
In other news...my Post of the Week is from the brilliant Adam Gent who shares and analyses his interviews with 15 in-house SEOs on working with development teams. He describes 5 key lessons and insights:
I found this super insightful, particularly to see how other SEOs work. A must read! 🔥
Until next week!
Andrew Charlton