Post of the Week
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News
Do exactly what you're told and you'll be fine. Or not. We don't know. Who does?
Thoughts from Barry Adams on Google's Digital Marketing Certification and the inclusion of 'word count' and 'keyword density' (now erased).
‘Translated Results’ Search Appearance Filter Now in Google Search Console
Brodie, as usual, is quick off the mark! 'Translated Results' a new Search Appearance filter in Search Console has recently surfaced. Check out the article to find out what it is!
Tech
A Guide to the Command Line for SEO [Learn 20+ Commands]
This is super useful from Will Nye! He shows you how you can leverage the command line to become a more effective SEO. 🔥
Case Study
My SEO story since 2001 summed up in just 42 tweets
This is such an amazing story from Mark Preston. A completely honest and open story of how he got started to where he is now - and everything in between!
Processes & Frameworks
Entities and E-A-T: The role of entities in authority and trust
Olaf Kopp with a great article explaining entities and how they're used to determine E-A-T. 🙌
Keyword Difficulty: How to Estimate Your Chances to Rank
Tim Soulo breaks down Ahrefs' Keyword Difficulty metric; what it means and how you should use it.
Tools
Using Python + Streamlit To Find Striking Distance Keyword Opportunities
Lee Foot has updated his popular Striking Distance Keyword Opportunities article with a Streamlit app. All you need is a crawl export and a keyword export to get started. 🔥
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Hi there 👋,
A couple of weeks back Google launched a beginner's Digital Marketing & E-commerce Certificate. SEO is a small part of one of seven modules and without knowing the course content in detail, I was supportive at the time. Introducing more people to SEO is a good thing...right?
I was wrong. Google actually went against their own advice and published recommendations like writing more than 300 words to avoid keyword stuffing and keeping your keyword density below 2% (I'm paraphrasing but you get the gist).
It's worth saying that these recommendations have since been removed and Google's search team have recommended ignoring the advice (as it didn't come from them). Weird how it got to that point though? Barry Adams has a great take on this in of our curated articles this week.
Our Post of the Week is a mega Core Web Vitals Study by the team at Advanced Web Ranking. They analysed 3 million web pages from the top 20 Google search results to determine whether CWVs matter in search. Well worth a read!
Until next week!
Andrew Charlton