Post of the Week
News
Google Search Status Dashboard
If you've ever experienced any issues with Google Search, you'll be glad to know that Google now has a service status page where you can stay updated on any problems that are being experienced 🙌
Content
Is ChatGPT your secret weapon for SEO content editing?
Great article by Tom Demers on how ChatGPT can aid in editing and refreshing existing content for SEO. Demers cautions that while ChatGPT may generate inaccurate information and be limited to data from 2021 and prior, there are still various ways it can be utilised. These include rewriting content for search intent, applying best practices to intros, optimising for featured snippets, adding formatting, and generating ideas for additional topics or creating new subsections of content. 🔥
Tech
Unveiling the Secrets of AI, NLP, ChatGPT, and ML (Video)
Found this chat with Britney Muller super insightful. She talks about how ML can be used in SEO and some of the pros and cons of doing so. Britney shared some great insights on the best ways to incorporate AI into your SEO process, and we even talked about whether AI or humans will be more important in shaping the future of SEO.
ChatGPT + Code Interpreter = Magic
Dive into Andrew Mayne's experiments with ChatGPT's Code Interpreter plugin, showcasing its capabilities in generating code, running code, and even creating visual and audio outputs. From generating a Shepard tone to simulating a game of chess, discover the fascinating possibilities this powerful tool offers for coding and research.
Case Study
I tested Google's AI chatbot Bard. Here's how it compares to Bing
Explore Brodie Clark's review of Google's Bard, comparing it to Bing's AI Chat, Sydney. Learn about Bard's accuracy, succinctness, creator attribution, and user interface. Despite being impressed with Bard, Brodie highlights its biggest downfall – lack of referencing for content creators.
Which search engine will own the future of AI?
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Hi there 👋,
This week's newsletter is packed with exciting updates and insights that you won't want to miss. 🎉
First up, we've got some groundbreaking news that's sure to shake up the SEO world. OpenAI has launched plugins for ChatGPT, with one of them allowing you search and retrieve information from the internet. This changes things as it allows you have real-time information. We're eager to find out how SEOs use this, and it's sure to shake up the capabilities of tools in our industry.
But that's not all - this week's newsletter continues to explore the potential of AI in SEO. We've got some fascinating articles that delve into the capabilities of ChatGPT, including how it can be used to edit and refresh existing content for SEO. And for those who want to take things to the next level, we've even got an article that explores the possibilities of ChatGPT's new Code Interpreter plugin (it can run code directly in Chat to solve problems 😮)
And now, our Post of the Week: the 2023 Local Search Ranking Study by Darren Shaw.
This study provides new insights and trends in local SEO, highlighting the importance of sustained review influx and internal linking to GBP landing pages. With Local Services Ads gaining prominence and AI tools like ChatGPT reshaping the marketing landscape, local SEOs must adapt their strategies to stay ahead of the game. Check it out! 🙌
Until next week!
Andrew Charlton