Post of the Week
Entity Research for Travel Brands Using Google Image Search
Love this by Dan Taylor. He describes how to use Google Image Search to help include entity optimisation as part of a travel SEO strategy. This process is likely scalable across many different verticals and his approach for mapping entity tags is second to none.
Machine Learning-Powered Search Ranking of Airbnb Experiences
Warning ⚠️ this has jack all to do with SEO.
However, if you're interested in understanding how ML is being used by Airbnb to develop a search ranking platform for a new two-sided marketplace, well, this may just be for you.
Recipes Keywords Ranking on Google and YouTube
Another feature for Elias Dabbas - seriously love what this chap is doing.
This time a post on using Python to get some interesting data en masse from YouTube.
Ready, Set, Go! Googlebot Race
An experiment by Max Cyrek testing 5 similar data structures to see how quickly they're all crawled and indexed by Google. Some interesting results! 🏁
Howdooooooo Weekly SEO fans. I'm writing this having just watched Tiger Woods win another major, and have likely watched Game of Thrones by the time you've read this. What a start to the week ey!
Anyways...back to SEO.
I couldn't make BrightonSEO this year unfortunately but heard I missed a good one. If you're like me, and still like to flick through each of the slide decks, Aymen Loukil has curated them all in what of course is our Post of the Week 🔥Andrew Charlton