Post of the Week
We Analyzed 5.2 Million Desktop and Mobile Pages - Here’s What We Learned About Page Speed
Brian Dean has put together one of the most insightful and expansive page speed research pieces I've seen in a long while. The data revealed some very interesting insights such as 'On desktop, CDNs have the biggest impact on TTFB.'
A must read.
SaaS Marketing Vlog by Ahrefs
Want to know the inside secrets of an 8-figure bootstrapped SaaS company?
Tim Soulo, CMO at Ahrefs.com shares his growth ideas and reveals what’s currently working for Ahrefs. Follow the company’s progress, learn from their mistakes and replicate successful strategies.
Next episode coming out TOMORROW, so make sure you subscribe and don’t miss it!
Pubcon 2019: Live conference reviews and takeaways
For those of you that couldn't make Pubcon this year (me!), this is the best summary post I could find. Good job OnCrawl!
Click Through Rate Optimisation With Machine Learning + GSC (Google Search Console) Data
James Phoenix, a Data Scientist, describes his method for highlighting URLs with opportunity to improve CTR using machine learning.
150 successful machine learning models: 6 lessons learned at Booking.com
Bit of a different type of post to normal but very interesting nonetheless. Insight into the multiple machine learning models Booking.com is using to predict traveller preferences, personalise their UI, and more.
Processes & Frameworks
How to Communicate the Value of SEO to Executives
Executives don't care that you've removed duplicate content or that 'crawl efficiency' has improved. They only care about what value that has brought to their business KPIs.
Jordan Frank from Seer describes how you can better communicate the value of SEO to executives by talking through the lens of their business.
Announcing Sitebulb v3.0
This looks like such an exciting update! Some of the latest features include:
🔥 Audit scores
🔥 Flexible PDF reports
🔥 Change history
🔥 Advanced duplicate content detection
There’s been so many great articles in the last couple of weeks, it’s made my job a lot harder to select only a few of them.
I’ve sprinkled some machine learning posts in this week, as it’s something I’m becoming more and more interested in. There’s so many applications in SEO. From automating meta descriptions, highlighting anomalous data, generating content summaries to forecasting organic traffic, and more.
I hope the posts are a source of inspiration to nerd out on some of this stuff!Andrew Charlton