Post of the Week
A Business Intelligence Approach To Link Building
Rare that I’m genuinely blown away by how good a post is... but this is one of them. Cody West’s forensic approach to link building is top draw 👏
Content
Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one)
Very interesting post from Rand on ensuring your content resonates with the right audience.
Tech
How to Automate Revenue Optimization to Boost Organic Traffic ROI
Looking to automate the identification of organic revenue opportunities? This post by Moshe Ma-yafit is for you!
Find and Fix Index Coverage Errors in Google Search Console
Another super comprehensive guide from the ContentKing team. They constantly push out some of best content in the industry!
Python For SEO 🐍 (Free Course in Progress)
In the next few month James Phoenix will be progressively releasing a free Python SEO course. The outline of the modules are currently on Github in the link below. Looks ace!
SEO Functions for Chrome Developer Tools
This was dropped by David Sottimano at #TTTlive and it’s absolutely awesome. He’ll show you how to run custom SEO functions inside Chrome’s Developer Console.
Processes & Frameworks
How to Use Google`s HEART Framework to Measure UX Metrics
I’d never heard of HEART but it’s a framework created by Google’s UX research team. Check out the post to learn more about it!
Hey hey hey!
Last week I was so excited to feature Google’s Rising Retail Categories report, I decided to extract the data and add it to my own ecommerce trends report. I should be finished adding top-level category filters, and perhaps even country targeting by the end of this week.
There are a ton of great digital conferences kicking about and this week was another example of that with Traffic Think Tank Live. If you didn’t get to see it, the slides have now been added to SEOslides.page
Have a great week! 👌
Andrew Charlton