Issue 77: Keyword Strategy, Core Web Vitals Dashboard and More!

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Sorrrrry, I skipped last week! It was a sunny bank holiday in the UK and my wedding anniversary (I know, I know, no excuses). 👀

To make up for that, I’ve packed this week’s issue with a ton of fantastic posts and tools I’ve curated over the last few weeks.

Enjoy! ✌️

Post of the Week

How To Implement a Keyword Strategy

Nick Eubanks has recently published his amazing keyword strategy guide for free, after being offered for purchase in 2015.

Tech

It’s Not All About PageRank

I’m always fascinated by Oliver’s posts. This one is something you shouldn’t-should do on PageRank sculpting.

Python for SEOs

Practical applications of Python for SEO by Hamlet Batista. Everything from data extraction and preparation to machine learning and deep learning. 🔥

15 advanced Data Studio hacks to turn you into a reporting pro

If you know me by now, you’ll know I’m a bit of a Data Studio nerd. There were a few hacks in this post I didn’t know; upload an image to create a colour palette! You what?

Outreach

What we learned about digital PR success by analysing 500 campaigns, 45,753 earned links & 483,105 social engagements

This is a great bit of research by James Brockbank and the team at Digitaloft. They analysed 500 digital PR campaigns to better understand the results driven by an average campaign.

Case Study

Rich Snippets: Everything You Need To Know In 2020 [With Case Study]

A comprehensive overview of rich snippets by David McSweeney.

Processes & Frameworks

Why Marketing Flywheels Work

I’m a big fan of the flywheel concept from Rand. Check it out!

Issue 77: Keyword Strategy, Core Web Vitals Dashboard and More! June 1st 2020