Post of the Week
How To Implement a Keyword Strategy
Nick Eubanks has recently published his amazing keyword strategy guide for free, after being offered for purchase in 2015.
It’s Not All About PageRank
I’m always fascinated by Oliver’s posts. This one is something you shouldn’t-should do on PageRank sculpting.
Python for SEOs
Practical applications of Python for SEO by Hamlet Batista. Everything from data extraction and preparation to machine learning and deep learning. 🔥
15 advanced Data Studio hacks to turn you into a reporting pro
If you know me by now, you’ll know I’m a bit of a Data Studio nerd. There were a few hacks in this post I didn’t know; upload an image to create a colour palette! You what?
What we learned about digital PR success by analysing 500 campaigns, 45,753 earned links & 483,105 social engagements
This is a great bit of research by James Brockbank and the team at Digitaloft. They analysed 500 digital PR campaigns to better understand the results driven by an average campaign.
Rich Snippets: Everything You Need To Know In 2020 [With Case Study]
A comprehensive overview of rich snippets by David McSweeney.
Processes & Frameworks
Why Marketing Flywheels Work
I’m a big fan of the flywheel concept from Rand. Check it out!
100+ Marketing APIs to Get MORE Done
An absolutely awesome resource of marketing APIs!
Python SEO Crawler / Spider
Wow, this is cool! A web crawler in Python that can extract a lot of the on-page SEO elements like your everyday SEO crawler.
CrUX Google Data Studio Dashboard (with Core Web Vitals)
Google has released a Data Studio dashboard, that includes the recently introduced Core Web Vitals, to help monitor how real users are experiencing your site.
Machine learning in Google Sheet with Tensorflow.js and Google Apps Script
This is really awesome. Ivan Kutil describes how you can setup, train, and predict Google Sheets data with deep-learning framework Tensorflow.js
Sorrrrry, I skipped last week! It was a sunny bank holiday in the UK and my wedding anniversary (I know, I know, no excuses). 👀
To make up for that, I’ve packed this week’s issue with a ton of fantastic posts and tools I’ve curated over the last few weeks.
Enjoy! ✌️Andrew Charlton