Pages can rank for thousands of variations of search queries. Why? Kevin Indig shows you how all this is all to do with intent, and not topics.
This is an article from September I've only just read but it's that awesome I had to include it! Ryan Law talks about 'the second mover advantage' - "the ability to take stock of everything that’s come before and engineer a new strategy designed explicitly to attack the Achilles' heel of incumbents".
Loved this by Emma Bennett, particularly on the point stressing why you need a language specialist for keyword research (and not Google Translate)!
Rand describes the missing part of the audience research process jigsaw. Who will amplify this and why?
"If you don’t have a great answer to this question, you’ll wind up with a lot of “high quality content,” that doesn’t earn amplification, doesn’t get linked-to, doesn’t rank, and thus, doesn’t get traffic."
Some super points in this article! 💡