Post of the Week
Full HTTP response snapshots: get the whole story
Debugging complex SEO issues is very hard without knowing the whole story. How did a page really change? What main navigation links were removed? Did part of your Schema markup vanish from your money pages? Why are two HTTP responses alternating? These are all cases in which you need to bring out the big guns and get your hands on HTTP response snapshots.
With full HTTP response snapshots for all tracked changes on your site, you will now be able to answer all of those questions — and more 🤓
YouTube SEO: The Ultimate Guide
A HUGE guide on YouTube SEO by Itamar Blauer. Definitely worth checking out!
Testing Site Speed Changes with Local Overrides | Blackbird
Loved this example from Blackbird of using Local Overrides in Chrome Dev Tools to make changes and evaluate the impact on Site Speed. 👏
Processes & Frameworks
Good Slides Reduce Complexity
Want to learn how to make better presentations? Check out this post from Tom Critchlow on how to avoid slide-crimes!
What It’s Like To Be the SEO Lead at Apple: An Interview With Mary Ryu
A super interesting article with Mary Ryu on her career and what it’s like leading SEO strategy at Apple!
How to Become an SEO Freelancer — Lessons Learned from 10+ Years in the Industry
This is an awesome article from Nick LeRoy on his learnings from becoming an SEO freelancer. 🔥
Google Analytics tool – Temporal Anomaly Checker
This is so cool from Mehdi Oudjida! A Data Studio report you can use to explain temporal changes to your analytics data.
My Products 💡
Forecasting For SEO (Video Course)
Everything I’ve learned, tried and tested about SEO forecasting. Including a FREE Google Sheets template to help you build your own forecasts.
Hi there 👋
Another week in SEO land. There's a few really cool personal deep dives this week into learnings from becoming an SEO freelancer and leading SEO strategy at Apple. I've only been freelancing full-time since July and I put together a few learnings of my own in a Twitter thread last week.
My Post of the Week is a fascinating read from Andrew Miller on Moz. He analysed 50,000 search results in a few hours and merged together rankings data with crawl data to better analyse the data. He analysed:
A superb methodology which I'm sure you can learn a lot from! 🔥
Until next time!Andrew Charlton