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Core Web Vitals — everything you need to know
You've probably read this a thousand times by now: starting in May 2021, Core Web Vitals will become a new ranking factor for mobile search.
Although the real impact on rankings is yet to be seen, optimizing your Core Web Vitals is always a good idea because it's likely to improve user experience and conversions.
So much has already been said about Core Web Vitals, yet many questions remain. That's why we put together a detailed guide that covers everything you need to know about Core Web Vitals.
News
Google Updated The Core Web Vitals & Page Experience FAQs
Google has just added a lot more detail to their Core Web Vitals & Page Experience FAQs. Get the latest info from Barry Schwartz.
Google Testing Mobile SERPS With No 3-Packs
Google is seemingly experimenting with a test on mobile search results. This one is quite a biggie! From Joy Hawkins.
Content
43 informational keyword ideas to help you attract & engage upper-funnel customers
Interesting article from Rachel Handley on various informational keyword ideas (also includes a free Google Sheets template). Good idea! 💡
100m Posts Analyzed: What You Need To Write The Best Headlines
Awesome study. BuzzSumo analysed 100m headlines to see which had the most engagement on social. They explore attributes such as the optimum headline length, the best numbers to use in headlines, as well as the category of top performing headlines.
Outreach
The Beginner's Guide to Link Building (Updated)
Paddy Moogan has updated the popular Beginner's Guide to Link Building for 2021.
This is 🔥 🔥
You can also read Cyrus Shepard's announcement and intro to the guide here.
Processes & Frameworks
How to Find Low-Competition Keywords for SEO
I've seen a few comments in the industry latest on using 'keyword difficulty scores' to gauge keyword difficulty. My view is that there's a whole host of attributes that go into keyword difficulty, and third party scores can often be good filters.
This post from Joshua Hardwick provides a well-rounded view to keyword difficulty, and explains some more about Ahrefs Keyword Difficulty score while also pointing out that it's just not that simple.
5 Key Best Practices for SEO Testing (+9 Ideas to Try Now)
A great guide to SEO testing by John Reinesch. This includes an intro to SEO testing, some of the tools you can use and areas of your website you can experiment with!
Using Strong Internal Links for SEO
Andy Drinkwater has updated his incredible guide on building internal links. Check it out! 🔥
Tools
How to create a competitive analysis dashboard for Core Web Vitals using Google Data Studio
This is really cool from Rachel Anderson! How you can create an in-depth competitive analysis dashboard for Core Web Vitals using Google Data Studio.
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Hi there 👋
Happy Easter for all those celebrating it! 🥚 If you didn't see my eggcellent tweets over the weekend, I'm sure you'll be very disappointed in how bad the puns are. Don't click the link.
Anyways I'm giving 30% off my Forecasting for SEO course for Easter. And it ends today. Use the code 'easterforecast' 🐰
My Post of the Week is from Ryan Law. The Animalz blog is just a goldmine of novel content, and the latest article is no different.
Ryan introduces the Content Strategy Maturity Model. Three phases to help you pursue the most appropriate content strategy; experimentation, systematisation or differentiation.
A very insightful read. 🙌
Until next week,
Andrew Charlton