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News
What creators should know about Googleβs product reviews update
Now this is an interesting one. While everyone is concerned with May's Core Web Vitals update, Google has just dropped a new update which will impact product reviews. I wonder how this will impact affiliates...one to keep an eye on.
CRO
4 Playbooks To Convert More SEO Traffic In 2021
Check out what the team at Frase have built. Frase Answers trains an AI using your website content and provides engaging internal search experiences to help you convert more of your traffic. I absolutely love this. π
Processes & Frameworks
3 Vital Click-Based Signals for SEO: First, Long, & Last
This is such a fantastic article from Cyrus on how Google could be using click-based signals for SEO. Very well-researched and links to a load of other great resources too! π₯
7 Lessons From Leading SEO at a Digital Marketing Agency
If you're a leading an SEO team, this one's for you! Steven Van Vessum shares some lessons from his time leading SEO at a digital marketing agency.
Tools
Accurate Website Speed Test - Multiple Samples
Well...I think this is awesome from Zack Notes.
Get average PageSpeed Insight scores for a URL for up to 3 samples. π
Content Brief Generator v0.2
Tevfik Mert AzizoΔlu has just launched a briefing tool in G Sheets for content creators.
Understand which related keywords you should include and whether competing URLs are optimised for keywords...and there's also a free SERP-API supported. Nice!
URL/Query Regex Builder
With the news of Regex in Search Console, JR Oakes released a Google Sheets template to help you filter URLs with Regex. Neat! π‘
Keyword Clustering and Intent at Scale
Suganthan & Andy have just dropped their new tool Keyword insights (BETA) that utilises state of the art natural linguistic processing and SERP data to cluster keywords into similar groups & workout the search intent. π₯
My Products π‘
Forecasting For SEO (Video Course)
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Hi there π
Some interesting developments in SEO land in the last week or so. First off...a new search engine. π²
Neeva is a privacy-first ad-free and tracking-free search engine created by ex-Googlers (currently there's a wait list). There's two great reviews from Jon Henshaw and Kevin Indig if you want to explore some of the early features π
My Post of the Week is from Samuel Schmitt who describes his exact strategy for growing a blog from scratch to over 15k unique visitors every month, in less than 2 years. I'm sure you'll love the transparency in the post!
Finally, The Weekly SEO has been shortlisted for the Top Niche Newsletter of 2021 by Curated. My newsletter platform. I'd massively appreciate your vote! π Vote Here π
Until next week!
Andrew Charlton