Post of the Week
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News
Answers to some common questions about appearing in Google News
A guide from Google to help publishers better understand how to appear on Google News and Google Search 💡
Content
The Ultimate On-Page SEO Checklist For 2021 (+ Cheat Sheet)
A pretty solid on-page SEO checklist from Matt Diggity.
Tech
Measure Causal Impact from GSC Data Using Python
Another cool one from Greg Bernhardt! He not only shows you how you can measure causal impact from GSC data using Python but also provides some very good Casual Impact intro resources. 👏
Processes & Frameworks
15 Ways To Check Why Your Site's Traffic May Be Down
Want some simple ways of working out why your organic traffic might be down? Check this out by Olga Zarzeczna
The 80/20 Guide to SEO
An intro into how the Pareto principle applies to SEO and a handful of SEO principles you really need to know to win. Good post by Sam McRoberts 🙌
Page Experience Update after One Month - What Happened?
Another piece of analysis from the Sistrix team, using 46,000 websites. After one month of rollout, what changes have we seen? 🤔
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Hi there 👋,
I'm back from my vacation and ready to go!! I manually curate and read all of my links, so that's been quite the challenge while on a break. Don't worry though I've caught up quickly since I got back and have some excellent articles for you in this issue!
My Post of the Week is from Areej AbuAli, who presented a staggering amount of slides at MozCon 2021 (142!!) on taking charge of your indexability. The good thing about the volume of slides is that it's easy to follow and understand for those of us that couldn't make MozCon! 👏
There were also some other great presentations at MozCon I've managed to check out since I got back:
How the E-A-T Ecosystem has Transformed Organic Search. By Lily Ray.
Mastering 3 Click Engagement Signals for Rankings + Traffic. By Cyrus Shepard.
And of course there'll be a load more I haven't yet had a chance to read over! 😀
Until next week!
Andrew Charlton