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ContentKing: Full Situational Awareness for SEOs
As an SEO, itβs your goal β and responsibility β to ensure that search engines can assess your site as smoothly as possible, and to stay up-to-date with your websiteβs content.
Experience what full situational awareness feels like. The first 45 days are on Andrew.
Tech
Case Study
Tackling 8,000 Title Tag Rewrites: A Case Study
A super in-depth look at title tag rewrites on Moz. I thought this was a very well-balanced article from Dr. Peter J. Meyers as he shares some of the rewrites Google got both right and wrong.
Processes & Frameworks
TAM analysis for SEO and Growth
How to calculate your Total Addressable Market (TAM) from Kevin Indig. π
r/TechSEO - I am Will Critchlow, founder of Distilled (acquired by Brainlabs) and SearchPilot. AMA
This is a fantastic AMA with Will Critchlow, now with over 40 comments. π₯
Tools
Screaming Frog SEO Spider Update β Version 16.0
Screaming Frog has released version 16 ππΈ
This includes:
- Crawling the original and rendered HTML
- Identifying JavaScript content and links
- Automatic crawl reports for Data Studio (wow)
And loads more π
Google SERP feature notes
Brodie Clark is well know for keeping up-to-date with SERP feature changes. Now all those updates have been added to an easy to navigate timeline. Super simple, and very useful! π
My Products π‘
Forecasting For SEO (Video Course)
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Everything Iβve learned, tried and tested about SEO forecasting. Including a FREE Google Sheets template to help you build your own forecasts.
Hi there π,
Multilingual & multiregional SEO sounds rather easy on the surface. You create equivalent content in different languages and opt for subfolders, subdomains or ccTLDs, like .co.uk, as your mode for regional targeting.
It's really not that easy though. In fact, it's one of the most difficult facets of SEO to get right, particularly across custom platforms. Even Shopify has only just launched a way of selling to an international audience from a single Shopify site easily.
That's why my Post of the Week by Koray TuΔberk GΓBΓR is a must read π₯. It is hands-down the best resource I've ever read on multilingual SEO and is backed up by the 425% growth he achieved for ForexSuggest.com in 6 months.
Until next week!
Andrew Charlton