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News
YouTube's Testing a New 'Search Insights' Tool to Help Guide Your Content Efforts
This looks like a big, big update from YouTube! It's testing a new 'Search Insights' section which will provide what your channel viewers are searching for, as well as the most common searches across YouTube for any keyword. 🎥
What's New In DevTools (Chrome 97)
This update looks very cool! There's now a recorder panel so that you can record, replay and measure user flows in Chrome. 🙌
A 2021 update on mobile-indexing
Google shares a brief update on next steps on mobile-first indexing and why they're keeping the timeline open.
Tech
Scrapy for SEO (Python)
Thinking of building your own web crawler? Here's a great guide by JC Chouinard on how you can do that using with Scrapy.
Processes & Frameworks
SEO is not zero sum
What do you think, is SEO zero sum? A concept from game theory that means “a situation in which one person or group can win something only by causing another person or group to lose it”
In his most recent article, Will Critchlow explains why it's not. 💡
Tools
advertools v0.12 🎉
If you haven't heard of advertools, it's an amazing Python package by Elias Dabbas that provides productivity and analysis tools to scale your online marketing.
In this update, he's released some great features like the ability to parse & compress any log file with regex, extract all attributes of <img> tags and skip parameters when crawling. 👏
Speetals | Web Performance Vitals
A new web performance vitals monitoring tool. Real user metrics, including:
- The ability to track multiple sites in a clean dashboard.
- Monitor web vitals over time.
- Compare with competitor web vitals.
Request access!
Search Analytics for Sheets [Update]
The popular Google Sheets add-on Search Analytics for Sheets has been updated and now includes News Tab, Google News and Discover search types, as well as the ability to fetch fresh data and use regex within filters.
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‘Award-winning’ digital PR headlines with GPT-3
Use GPT-3 to input a website category and generate ‘award winning’ digital PR headlines automatically (this one’s just a bit of fun) 🚀 🤖
Hi there 👋,
Some great updates to popular SEO tools in this week's issue, including Search Analytics for Sheets which now includes News Tab, Google News and Discover search types!
This is my go-to when exporting any data from Search Console as there's no limit on export rows (other than Google Sheets 5m cell limit 😉).
How are you feeling after November's algorithm update - are you hanging in there? Like most core updates, there's winners and losers. And with that, Lily Ray and team have again collected Sistrix Visibility Index scores of 1,408 domains within the U.S to compare them.
Brilliant research 👏
Until next week!
P.S it's your last chance to get my Forecasting For SEO course at 50%. The deal ends today.
Andrew Charlton