Post of the Week
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ContentKing: Full Situational Awareness for SEOs
As an SEO, it’s your goal – and responsibility – to ensure that search engines can assess your site as smoothly as possible, and to stay up-to-date with your website’s content.
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News
Google Sheets now has a limit of 10 million cells. Here's what that means for you.
Google Sheets has a new cell limit - and it's doubled! 🙌
Prepare for the future with Google Analytics 4
You've probably heard the news. Google Analytics 4 is coming sooner than anyone thought. 😞
Tech
How To Debug Missing Pages In A Crawl
Why are pages missing in my crawl? A common question that can be frustrating to diagnose.
Don't worry though, the team at Screaming Frog has you covered and shows you why pages might be missing and how to debug them! 💡
Outreach
The State of Link Building Survey 2022
Complete Aira's annual state of link building survey and you can be in with a chance of winning a ticket to SearchLove London, Philadelphia or MKGO by Aira. 🎟
Check out last year's results here.
Processes & Frameworks
The Consultant’s Stance
I love this article from Tom Critchlow. Language matters and can be the different between getting things done, and not. Tom suggest reframing 'you should' to 'there is an opportunity to' - see why in his fantastic post! 🔥
What Discover’s “More Recommendations”, Journeys in Chrome, and MUM mean for the future of Google Search
Glenn Gabe stumbled upon the 'more recommendations' feature in Google Discover. That, among other developments, led him to suggest that Google is becoming more like a true shopping assistant - and SEOs need to act now.
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Hi there 👋,
Huge news last week as Google announced that Universal Analytics will stop processing hits from July 1, 2023 😲 What's more, they're removing the data. While you can export it, there doesn't seem to be a way to migrate that data over to Google Analytics 4.
There are benefits to GA4, but the UI is horrible and is difficult to get the data we need. Eg. tried finding organic landing pages in there?
So what do you do? Move platform or make the switch to GA4 ASAP to retain as much historical data as possible. I'm not sure where I sit yet. Hoping that more features are added or this is pushed back 🙏
In happier news, our Post of the Week is brilliant. Adam Gent walks through, in detail, how SEOs can use backlog management to get things done. He's super knowledgable on product management and simplifies complex processes with diagrams and examples. 💡
Until next week!
P.S Get 22% off on my course, Forecasting For SEO, by entering 'march22' at checkout. Ends Sunday!
Andrew