Post of the Week
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The Ultimate Guide to Robots.txt for SEOs
Robots.txt tells search engines how they can best crawl your website. But if not set up correctly, a robots.txt file can cause major headaches and potentially make big parts of your website inaccessible for search engines.
That's why ContentKing put together the ultimate guide to help you get your robots.txt right.
News
More helpful product reviews on Search
Last week Google dropped another product reviews update - see what's changing!
Content
Why you need to revamp your Category Content right NOW
For category content, 300 words and you're done, right? Wrong! Lucy Dodds shows how they created leading category content to increase traffic by 204% on one their client’s key transactional pages. Lots of examples and results! 🙌
Tech
How To Do A Sitemap Audit For Better Indexing & Crawling Via Python
This is really neat from Koray Tugberk Gubur. A 16-step process using Python to do a sitemap audit 👏
Processes & Frameworks
The Optimal Title Tag Lengths for SEO (Based on Science)
Cyrus and team analysed over 250k URLs and found the optimal title tag lengths for SEO. Do shorter or longer titles bring you better rankings and traffic? Check it out! 🔥
Tools
GSC Query Segmentation Visualization on Data Studio with Regex
Great resource by Kunjal Chawhan on using Regex in Data Studio on Google Search Console data. He shows you how you can identify brand vs non-brand queries, and detect FAQ queries among other useful things! 💡
PRQuest – Helping PRs and Businesses gain publicity
A new platform from Luke Castle to help you find journalist requests. Get free daily email alerts!
Marfeel - The Content Intelligence Platform
I stumbled upon Marfeel from this thread on Twitter. It looks like an amazing tool for publishers, with cool features like:
- Google NLP entity detection side by side with Google Trends.
- Classification by content freshness.
😍
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Hi there 👋,
Google decided to drop another product reviews update last week, as they aim to make search results surface more useful results! Specifically, they seem to be encouraging in-depth reviews, "We know people appreciate reviews that share in-depth research, rather than simply summarise a bunch of products."
One to keep an eye on, particularly if you're in the affiliate space!
My Post of the Week is a real gem from Kevin Indig. I remember way back when Kevin Indig presented his TIPR (True Internal PageRank) model at the Tech SEO Boost Conference in 2018. In fact, that was the first time I'd heard of Kevin Indig and was super impressed by his talk. The TIPR lite model is easier to digest, and all you need is:
It's a great way of understanding which pages are hoarding PageRank and which are wasting PageRank. A must read 🔥
Until next week!
P.s I'm extending the 22% discount on my Forecasting for SEO course for The Weekly SEO readers, for today only.
Andrew Charlton