Hi there πŸ‘‹,

Google decided to drop another product reviews update last week, as they aim to make search results surface more useful results! Specifically, they seem to be encouraging in-depth reviews, "We know people appreciate reviews that share in-depth research, rather than simply summarise a bunch of products."

One to keep an eye on, particularly if you're in the affiliate space!

My Post of the Week is a real gem from Kevin Indig. I remember way back when Kevin Indig presented his TIPR (True Internal PageRank) model at the Tech SEO Boost Conference in 2018. In fact, that was the first time I'd heard of Kevin Indig and was super impressed by his talk. The TIPR lite model is easier to digest, and all you need is:

  • A crawler
  • An SEO tool
  • Google Sheets or Excel

It's a great way of understanding which pages are hoarding PageRank and which are wasting PageRank. A must read πŸ”₯

Until next week!

P.s I'm extending the 22% discount on my Forecasting for SEO course for The Weekly SEO readers, for today only.

Andrew Charlton

Post of the Week




Processes & Frameworks


My Products πŸ’‘