Post of the Week
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Content
The Biggest Mistake SEOs Make With Keyword Research and Search Volume
See why Jeff Coyle believes "the use of search volume as one’s north star for all keyword research is the biggest mistake that I see from an ideation and a prioritization metric."
Tech
Breaking The Head To Learn Something (Maybe)
Oliver H.G. Mason with an interesting find when breaking the <head> with a GTM implementation 💡
How to Do an SEO Log File Analysis [Template Included]
Another superb article from Sam Underwood on the Ahrefs blog on why log file analysis is useful and a step-by-step guide to analysing your logs using Logflare specifically. He even includes a free Google Sheets template.
Processes & Frameworks
This website makes £50K per month by scraping featured snippets...
I'm a big fan of Fery Kaszoni posts on LinkedIn. This is a sneaky, but interesting tactic nonetheless - a site is making £50k per month by scraping featured snippets and Also Asked answers, and reposting them on their website. 😮
Tools
Tome - The storytelling tool for work.
I really like the idea of Tome. A new way to present your ideas, particularly on mobile where presentations suck! 💡🔥
[GA4 BUG LIST] - Free Google Sheet
This is great! Matteo Zambon has started a GA4 bug list in Google Sheets 🙌
GA4 GTM Migration Tool
A tool that automatically migrates your Universal Analytics tags to Google Analytics 4. Neat! ⭐️
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Hi there 👋,
There's been quite some debate on the use of AI content in search results in the last week or so (and longer), with Search Advocate John Mueller stating content generated automatically using AI writing tools is against Google’s Webmaster Guidelines.
That might be the case when its intention is manipulation, but I do think AI content will ultimately have a place - it's just that good. From hundreds of tests, some of the content is just plain wrong which in YMYL results could be extremely damaging. But in other verticals, I think it could be a good way to scale content, as long as there's a manual review process. What are your thoughts?
Following the launch of v1 in 2020, Hannah Butler has made significant updates to Search Console Explorer Studio. v2 Search Console Explorer Studio (Google Data Studio) is my Post of the Week and includes comparing performance, consolidating potential keyword cannibalisation and embeddable tools to easily create your own REGEX. Amazing! 🔥
Until next week!
Andrew Charlton