Post of the Week
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News
Google Marketing Live 2022: Everything you need to know
This is quite 'ad-centric' but it still something SEOs should be aware of (like 3d models of products). A great roundup by Greg Finn of Google Marketing Live 👏
Content
Is SEO Hard? Or Are We Overcomplicating It?
Mike Ginley asks, are we overcomplicating SEO? A short article with some interesting thought and great resources to learn about SEO.
Processes & Frameworks
An introduction to Google Search Console
What an awesome introduction to Search Console by Sunny Matharu 🔥
Airbnb’s new categories and the problem with site taxonomy
Kevin Indig describes the missed opportunities with the Airbnb's new categories. 💡👏
Optimize crawling, for the environment
Great article by Joost de Valk on a topic that isn't talked about enough - the implications of crawling on the environment - and what you can do about it.
CV Tips for SEOs
Orit Mutznik with an awesome thread with some CV tips based on her vast experience. 🔥
Tools
How To Automate Ecommerce Category Page Creation With Python
Lee Foot is back again 🐍 This is so so useful. With just two crawl exports, the script automatically suggests new categories you can build.
It's also available as a Streamlit app, so you don't need any coding experience!
My Products 💡
Forecasting For SEO (Video Course)
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Hi there 👋,
Some great stuff in this week's issue, including a HUGE study from Cyrus Shepard & Zyppy - Our Post of the Week!
They looked at 23 million internal links across 1,800 websites, representing approximately 520,000 individual URLs. This was then compared with Google Search Console performance. 😮
It is a correlations study (yes, correlation doesn't equal causation - we know that already) but there are some interesting things that it surfaces. For example, pages with more anchor text variations, strongly correlate with more clicks.
Zyppy is doing some awesome stuff. 🔥
In other news, the Keywords in Sheets add-on is finally ready and is being sent to BETA testers this week (alongside a new site launch). 🙌
I'm pretty proud of this one. It will include 4 premium functions: Search Volume, Related Keywords, Competitor Keywords, and Search Results.
As well as 6 free functions including: Status Code Checker, Wayback Machine, Redirect Checker, Local Keywords, Link Checker, XML Sitemap.
I'll keep you posted.
Until next week!
Andrew Charlton