Post of the Week
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News
Simplifying Search Console reports with an updated item classification
This is a really neat update from Google on simplifying the UI of Search Console reports. Check it out! 🔥
Case Study
How to Run the Screaming Frog SEO Spider in the Cloud
Detailed guide on how you can run multiple instances of Screaming Frog concurrently in the Cloud...and it's pretty inexpensive. 🔥🐸
Processes & Frameworks
Google, Apple, and Amazon Stifle Innovation When They Favor Their Own Products
A thought-provoking article by Rand Fishkin on a bill I had no idea existed. The bill aims to prevent the tech giants, like Google, Amazon and Apple from favouring their own products. For example, it would change what Google could surface at the top of search results.
Will this increase innovation?
Google May 2022 Core Update: Winners, Losers & Analysis
Awesome research from Lily Ray as usual on the winners and losers from the Google May 2022. Sistrix data, with an analysis of the outcomes from the update. 👏
Why Schema needs to be a graph
Interesting short article from Joost de Valk of Yoast, arguing why Schema needs to be a graph. He also shows some examples of the issues that can occur when schema implementations are not tied together.
Tools
Tag Mapper
"We can easily break our sites with Tag Manager - but we don't always have the tools to check what impact our changes might have"
With Tag Mapper by Robin Lord you can visualise your Tag Manager account, understand dependencies, so that you can easily diagnose why something might be broken! Love this idea. 💡
My Products 💡
Forecasting For SEO (Video Course)
Join over 350+ SEOs who have used my course 📊
Everything I’ve learned, tried and tested about SEO forecasting. Including a FREE Google Sheets template to help you build your own forecasts.
Keywords in Sheets (BETA): Power your SEO in Google Sheets
Do keyword research, competitor research and more, all inside Google Sheets.
It includes 4 PRO functions 👇
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Related Keywords - Get up to 1,000 related keywords for a seed keyword.
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And 6 FREE functions: Status Code Checker, Redirect Checker, Local Keywords, Link Checker & XML Sitemap.
Hi there 👋,
Thanks to everyone that installed the Keywords in Sheets (BETA) add-on last week! 🙏 I'm busy making improvements all of the time, like adding a new function to discover question keywords.
Our Post of the Week is the awesome State of Link Building Report from Aira. It covers all of the tactics, tools and techniques that are most popular right now.
Specifically, it includes:
Some brilliant insight from leading experts. A must read 🔥
Until next week!
Andrew Charlton