Hi there πŸ‘‹,

Last week Google updated their Googlebot help document to state that they will only crawl the first 15mb of html.

As usual, there has been a bit of a frenzy in the SEO community. But...15mb is HUGE. It's about 3 million words. Images, videos, css & javascript are fetched separately too. So...nothing to worry about!

My Post of the Week is a simple way to measure topical authority from Kevin Indig. I'm sure we've all been guilty of saying a website has topical authority for X without actually quantifying it. Kevin presents a simple way for measuring topical authority using Ahrefs (but you could use other tools), based on the following logic:

"The logic is that the more traffic a site gets from the keywords in a topic, the more authoritative it is for that topic."

Great read πŸ”₯

Until next week!

Andrew Charlton


Processes & Frameworks


My Products πŸ’‘