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Tech
Zero Cumulative Layout Shift, Please Improve Cumulative Layout Shift
Great story from Oliver H.G. Mason on how he solved a challenging cumulative layout shift issue.
Bulk Loading Performance Tests With PageSpeed Insights API & Python
Koray Tuğberk GÜBÜR shows you how you can run performance tests in bulk using the PageSpeed Insights API and Python 🔥
Processes & Frameworks
The last da Vinci
One of the best articles on strategy I've read in a while from Hannah Smith. 👏
"Think more strategically" they said. But how on earth do you do that?
Amazing Search Experiments and New SERP Features In Google Land (2022 Edition)
Some of the latest search experiments that Google is testing in the wild from Glenn Gabe. Lots of new stuff to get excited about! 🙌
Tools
Free SEO Checklist & Task Manager
An awesome thread by Shaun Anderson describing his free Google Sheets templates to help you manage your projects or learn about SEO, based on his vast 20 years experience!
How To Measure Content Marketing ROI [Free Calculator]
This is neat! A simple ROI calculator to measure content marketing from Ross Hudgens and the Siege Media team. 💡📈
Unlimited Google Search Console Keywords Through BigQuery – Data Studio Template
How you can get unlimited Google Search Console keywords for free in Google Sheets + reporting in Data Studio. Gold from Mike Ginley ⭐️
My Products 💡
Forecasting For SEO (Video Course)
Join over 350+ SEOs who have used my course 📊 Everything I’ve learned, tried and tested about SEO forecasting. Including a FREE Google Sheets template to help you build your own forecasts.
Keywords in Sheets (BETA): Power your SEO in Google Sheets
Do keyword research, competitor research and more, all inside Google Sheets.
It includes 5 PRO functions 👇
Search Volume - Get search volume for 1000s of keywords across any location, in seconds.
Related Keywords - Get 1,000s of related keywords for a seed keyword.
Competitor Keywords - Get all of the keywords your competitors are ranking for.
Search Results - Get search results across multiple countries and languages.
Questions - Get 1,000s of question keywords for a seed keyword.
And 6 FREE functions: Status Code Checker, Redirect Checker, Local Keywords, Link Checker & XML Sitemap.
Hi there 👋,
Remember when Google announced they only crawl the first 15mb of a page? Well...they were inundated with questions, so they've written a post to clarify: Googlebot and the 15 MB thing. Everything is good...we can move on now.
My Post of the Week is from one my favourite writers: Ryan Law. His latest article, The Winner Doesn’t Take It All: ‘Information Gain’ and the New Future of SEO, talks about the concept of 'information gain'; where Google rewards articles containing information other articles don’t.
The future of search is personalised - and advantageous for underdogs. Where articles users haven't read, that provide new information, are surfaced. In this new world of search, you can compete with the search juggernauts by being different, not better.
A must read 🔥
Until next week!
P.s I've just released a questions function into Keyword in Sheets. Find out more here.
Andrew Charlton