Post of the Week
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Content
Content Strategy for Horizontal SaaS
As always, an insightful read from Ryan Law on content strategy for horizontal SaaS. Particularly liked this quote on horizontal SaaS from Airtable, "a low barrier to entry, [and an] incredibly high ceiling."
Case Study
The State of Technical SEO 2023 Survey
Another great collaboration with Women in Tech SEO and Aira. Last year they were able to share the collective wisdom of over 870 professionals from the digital marketing industry - can you share yours this year?
Processes & Frameworks
Some Ways to Think About Pagination
One of the best guides I've read on pagination. Superb stuff from Oliver Mason! 🔥
How to Map SEO Outcomes
I finally got to meet Adam at BrightonSEO and he was just as smart in person! 🧠
This article is all about how he has adapted a user journey mapping technique to make sense of complex websites and map SEO outcomes.
Tools
Uncover Your Most Valuable Keywords with Aira’s New Keyword Opportunity Estimation Tool
This whole process was super smart from Dave Westby and Aira. A Google Sheets template that can can help you uncover traffic potential for keywords you can actually rank for. 👏👏
Keyword Insights - Project Butterfly
The awesome Keyword Insights team has just launched one of their largest updates to date.
It includes:
- A new clustering algorithm
- Public API
- Free SERP similarity tool
- A fresh design
And so much more. They. are. killing. it 🔥
My Products 💡
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Hi there 👋,
Last week was huge for me! 🎉
I got to attend BrightonSEO for the first time, and speak on the main stage about probabilistic thinking in SEO. [Slides here].
Aside from that, I also met a ton of cool people that I've been wanting to meet in person for a while and saw some fantastic talks. My Post of the Week are all of the available slides from the conference, put together in record time again by SiteVisibility.
If you're thinking of talking at BrightonSEO I really recommend it - whatever your goals are. I was feeling a little too comfortable and wanted a scary experience to take me out of my comfort zone - I certainly got it! You can pitch to speak using this form.
Until next week!
Andrew Charlton