Post of the Week
Content
Types of Content Hubs: 5 Approaches & 30+ Examples
Kane Jamison describes the key different types of content hubs, alongside a huge list of examples. Superb stuff! 🔥
5 Best Practices for SEO Copywriting
Simple but effective best practice guide to SEO copywriting from John Coyle at Seer Interactive.
Evaluating the role of Google My Business within your reporting
Great post by David Kutcher describing how you can segment Google My Business traffic in Google Analytics.
Processes & Frameworks
Google search results eye candy: How users navigate search features and what it means for SEO
This is a very interesting study by the Nielsen Norman Group, who conducted an eye-tracking and usability-testing analysis across 471 queries.
Well helloooooo there.
Two fantastic SEO studies on the newsletter this week. The first is our Post of the Week from the impressive Yvo Schaap, Rachel Costello, and Martin Splitt who used data from Lighthouse, the Chrome UX Report, and HTML element analysis across over 5 million websites. Certainly one of the biggest pieces of research I've seen in the industry!
If you're interested, this is only one chapter of HTTP Archive's maahooosive annual state of the web report, exploring page content, user experience, content publishing and content distribution.
Andrew Charlton