Post of the Week
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Copycat Content: SEO Tools Got Us Here, Humans Will Get Us Out
SEO content has become a synonym for meandering “ultimate guides” and formulaic “7 ways” listicles. In chasing search traffic, most companies are fixating on their keyword research tools and SEO briefs at the expense of originality and personality. And that's hurting their results, not helping. Here's how to fix the problem and to gain full leverage of your SEO efforts.
Content
Position Zero Is Dead; Long Live Position Zero
Dr. Pete Meyers shares insight into Google's recent deduplication of search results with some examples, and the implications for SEO.
Tech
How to Get Google to Index Your Site With the Coverage Report
There's a lot of useful information you can get out of the Coverage Report in Google Search Console, but it can be overwhelming. Fortunately Jes Scholz walks through each of the errors, why they occur and how to fix them. 🔨
Using the Apriori algorithm and BERT embeddings to visualize change in search console rankings - Search Engine Land
While this article by JR Oakes bamboozled my mind somewhat, it introduced me to a new algorithm and a useful way of categorising thousands of queries, as well as finding semantically related categories.
Processes & Frameworks
Lessons from top companies on building a better data-first strategy
Seriously love this thought provoking post from Google's global head of customer analytics, Neil Hoyne. I'll intrigue you with a quote. "Top companies don’t just look at their metrics as numbers. They look at their metrics as opportunities to ask more questions."
Tools
Search Console Explorer Sheet [Free Google Sheet]
This was released over the weekend as Hannah couldn't wait. And I'm not surprised, it's fantastic! Beautifully designed Google Sheet that'll help you get the most out of Google Search Console. 🚀
Google Knowledge Graph Search Engine (no API skills required)
Superb tool by Carl Hendy. Use it to search the entire Google Knowledge Graph database for a person, company, product, place, or other entity. 💡
Hello there! 👋
I seem to have picked up a few new subscribers since my latest post, so thanks so much for subscribing 🙏 (and I hope I don't disappoint).
There's so much good stuff this week, I struggled to pick my Post of the Week. Instead, I've picked a game! Dave Peiris, Head of SEO at Propellernet, has developed a technical SEO game that is both addictive and fun! Sorry in advance, you'll get no work done today.
Andrew Charlton