SEO content has become a synonym for meandering “ultimate guides” and formulaic “7 ways” listicles. In chasing search traffic, most companies are fixating on their keyword research tools and SEO briefs at the expense of originality and personality. And that's hurting their results, not helping. Here's how to fix the problem and to gain full leverage of your SEO efforts.
There's a lot of useful information you can get out of the Coverage Report in Google Search Console, but it can be overwhelming. Fortunately Jes Scholz walks through each of the errors, why they occur and how to fix them. 🔨
While this article by JR Oakes bamboozled my mind somewhat, it introduced me to a new algorithm and a useful way of categorising thousands of queries, as well as finding semantically related categories.
Seriously love this thought provoking post from Google's global head of customer analytics, Neil Hoyne. I'll intrigue you with a quote. "Top companies don’t just look at their metrics as numbers. They look at their metrics as opportunities to ask more questions."