Post of the Week
How to Produce Quality Titles & Meta Descriptions Automatically
Ah this is just fantastic by Hamlet Batista. Learn how to implement state of the art text summarization models in Google Colab and build custom functions in Google Sheets to call them! 🔥
Schema and Rich Results Resources
Geoff Kennedy of Sitebulb has put together an all star list of top schema and rich results resources. Great work!
The Link Building Book
If I wasn't a bit late to the party in featuring this, I think it would have made a very strong contender for Post of the Week. It's an absolutely fantastic resource by Paddy Moogan on Link Building - check it out! 💡
Processes & Frameworks
The Anatomy of a Google Search Results Page in 2020
A very comprehensive (and visual) look at what makes up a search results page in 2020 from Larisa Rosu
How People Read Online: New and Old Findings
I found this study fascinating! Looking back at a series of eye tracking studies, they discovered many of their original findings about how people read online remain true, even after 20+ years.
Howdy, hope you all had a great Easter! 🐰
Following the travel search trends dashboard I featured a couple of issues ago, I've been hard at work on a new Data Studio dashboard. It follows daily search trends across three ecommerce verticals in the UK; fashion, food and home.
I very much hope you enjoy it and get some value out of it! I'll also be publishing a post reporting on some of the trends today on our blog.
In addition to my own trends reports, there have been a whole host of others worth exploring. Here's a few I love:
Yext Insights: The Impact of COVID-19 on Global Search and Consumer Behavior
Hubspot Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly]
Search Trends after COVID-19 by SEOMONITOR
Have a great week, and stay safe!Andrew Charlton