Post of the Week
Solving Fragmented User Intent
This post follows several other fantastic pieces of content on user intent from Kevin Indig . In this post he describes what fragment user intent is, before detailing a model to understand and track it at scale.
Andi Jarvis has an awesome podcast. 🔥
His latest one features two greats, Rand Fishkin and Gregg Gifford. Check it out!
The History of Search Engines
This is fantastic from Carl Hendy and just shows how little I know about the history of search engines. eg. did you know the first ever web search engine was in fact Aliweb (spoiler) 🤯
How Natural Language Generation Changes the SEO Game
Can machines write as good as humans? After reading this post by Hamlet Batista, it doesn't sound too unbelievable!
Processes & Frameworks
Internal Link Building: How To Optimise A Website Using Internal Links
This is just such an awesome resource on internal linking by Shaun Anderson, updated for 2020. MUST READ!
SERPsketch - A tool to view your SERP space, not just position!
Spotted this on Twitter - looks super interesting! The tool returns your percentage ownership of search results, as well as how your competitors perform.
Gooooooood day to you all! 🌟
Spoilt for choice this week - so much great content!
Our Post of the Week comes from the brilliant Hannah Rampton who, after launching Search Console Explorer for Google Sheets, has now released a Data Studio version. It includes everything from interactions with maps, to visual exploration of Search Console data with bubble charts. Check it out! 👇Andrew Charlton