This post follows several other fantastic pieces of content on user intent from Kevin Indig . In this post he describes what fragment user intent is, before detailing a model to understand and track it at scale.
Andi Jarvis has an awesome podcast. 🔥
His latest one features two greats, Rand Fishkin and Gregg Gifford. Check it out!
This is fantastic from Carl Hendy and just shows how little I know about the history of search engines. eg. did you know the first ever web search engine was in fact Aliweb (spoiler) 🤯