Post of the Week
Paywalls, SEO, and the Need for a Damn Good Brand
This article is absolutely awesome from Derek Gleason - in fact it's one of the best paywall/news SEO posts I've read. I don't work in this space, so I got a ton out of it!
Tech
The Foolproof Guide to Redirects
Everything you need to know about redirects is in this guide by Mujahid Robinson 🔥
Outreach
Thinking Beyond the Link Building “Campaign” [Case Study]
Fantastic, honest piece of content from Paddy Moogan on thinking beyond the link building 'campaign'. He also shares his content framework which they've used to support the shift away from campaigns as their sole link building strategy!
Processes & Frameworks
Integrating SEO within the Product Triangle To Align Efforts & Maximize Impact
First time I'd heard of the product triangle concept by Daniel Schmidt. I love how Aleyda Solis integrates SEO within it and invents her own triangle. Great!
63 SEO Statistics for 2020
You know when you're just looking for an SEO statistic? Well here's your resource from Si Quan Ong of Ahrefs.
Tools
First Look: Google Phone Analytics (Closed GA Beta)
Oh well look what's coming in GA. Long overdue but phone analytics is now in BETA! 🙌
Screaming Frog Analyzer Data Studio Report (by IKAUE)
This.is.amazing. from IKAUE. There has clearly been so much work put into this and it just maximises the insight you can get out of Screaming Frog 🐸
Hi thereeeeeeeee!
Lots of cool stuff to come out of the SEO community last week, including an update to our favourite Frog 🐸
Version 13 includes some fantastic new features including 'near duplicate content' detection, as well as improved link position where you see whether links are in the nav, content or footer. 👌
Some of the improvements to SEO tools in the last month or so have been insane and I'm sure they will help move the industry on. 💪
Until next week!
Andrew Charlton