My Thoughts 💡
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Content
Internal Linking for SEO: best practices, strategies, axioms
I'm not sure where Kevin finds the time to write posts this BIG. This is an absolutely awesome article on everything internal links! 🔗
Tech
[ Step by Step Guide] Map Customer Segmentation using Google Analytics and Google Sheets
This is pretty cool from Alex Genovese. How you can use Google Analytics and Google Sheets to map customer segmentation using RFM (recency, frequency, monetary) analysis.
Build predictive Business Intelligence with Google Colab, Google Data Studio and Google Sheets
Want to create an ML powered Data Studio Dashboard with predictive intelligence? Check this out!
An Hreflang Implementation Guide: How to Add & Implement Hreflang Tags
Want to understand when and how to implement Hreflang tags? This article by Aleyda is for you! With a super useful accompanying Data Studio report 🔥
Outreach
Outreach Tips (that are better than anything you’ll find searching Google)
Thoroughly enjoyed this post from Rand. Opinionated and honest, with some truly valuable, unconventional tips! 👌
Case Study
How Zapier Uses Reviews & SEO To Generate 2.9M Visits A Year
Another awesome case study from Ross and the team. This time looking at Zapier and how they're using reviews & SEO to generate 2.9m visits a year.
Processes & Frameworks
Using monthly search volumes to measure seasonality
When Sam writes, it's always interesting. This time he's created a nifty Google Sheets template that'll help you gain a competitive advantage using seasonality insights.
Tools
Democratizing NLP for SEOs and content writers.
Spotted this thanks to Suganthan's Twitter. This looks so cool! Well worth a look.
Yikes, it's nearly September. 😅
It's a busy issue this week with some brilliant posts from the likes of Aleyda Solis, Kevin Indig and Sam Underwood. I'm also featuring a tool called neuraltext, which I think you'll LOVE.
Late last week I released my article: Probabilistic Thinking in SEO and I'm hoping it gets you thinking a little differently about decision making in SEO. I was rather nervous about publishing it to the world as it has some very different ideas on how you should be communicating and thinking about SEO recommendations.
For those that HATE a 3,000 word article, I've also designed a short presentation on Canva.
Hope you enjoy, and as always, please let me know your thoughts on Twitter! 👇
Andrew Charlton