Post of the Week
The $80BN SEO Industry: 29 Case Studies & Insights
The industry may be getting a little harder, but the opportunity out there is still staggering! Our post of the week is a deep dive into our $80 Billion industry, and some of the top players (you mightn't heard of) that are smashing it. 🔥
On SERP SEO - The Infuriating Reality of Search's Future
This is Rand's post following his talk at Brighton SEO. He provides the slides from the talk, as well as a video.
I Understand Google Better than Google
A pretty bold title huh, 'I understand Google Better than Google'. Well, Bartosz Góralewicz has a fair point. Google, despite being Google, don't really know what they're doing 😉. Bartosz provides a car crash case study of how Google Flights followed very little in the way of SEO best practice.
Pain-Point SEO: How to Produce SEO Content That Drives Conversions
This is a great post by Benji Hyam, with a pragmatic view on how to produce content that drives conversions. He describes a framework and strategy, which goes against a typical way of doing keyphrase research, and then backs it all up with a case study 💪
How To Calculate Your Total Addressable Online Market
Nick Eubanks outlines a practical way of calculating an approximate online market size. This is so important to help shape a holistic SEO strategy and identify large growth opportunities.
A couple of week's back, Rand Fishkin gave a closing talk at Brighton SEO about the stark reality of search's future. He painted a pretty grim outlook, where in just two year's mobile CTR has dropped by 20% in search results - and it's getting worse every year. Google is shifting towards a self-hosted answer engine rather than a search engine, looking more inward than outward. In fact, it's the first time ever, in its history, that the search engine is sending less outbound traffic.
Now I appreciate this isn't the most positive start to a weekly SEO email, but it just highlights that the game is changing, and we need to adapt our strategies to a different landscape. Hopefully you'll get something from this week's issue, that'll help you adapt yours.Andrew Charlton