Well hello there! ๐Ÿ‘‹

Last week I put a post out on LinkedIn that went a lil' crazy (well crazy for me). I've been building forecasting & planning models for a while now and I've just started formalising and setting them up properly. I'm working with a ton of smart people to fine-tune them and I'll be releasing them in the next couple of weeks (already bought the domain, eek). If you're interested, just give me a message on LinkedIn ๐Ÿ‘

Oh man, what a week of fantastic content. There's so much actionable stuff in this issue that you'll go down a zillion rabbit holes ๐Ÿฐ

Don't you just love a study when they're done properly? Me too. My post of the week is an awesome study from Evan Hall and the team at Portent. Some very interesting (and disheartening) results:

"We should expect Google to use our meta description tag for the snippet around 30% of the time when we rank on the first page." ๐Ÿ˜ฎ

There's a lot more interesting insight on how search volume, query length and snippet display length influence the rewrite rate too. Lots of stuff for you to go out and test on your own!

Have a great week.

Andrew Charlton



Case Study

Processes & Frameworks