Post of the Week
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Tech
301 vs. 302 Redirects for SEO: Which Should You Use?
Possibly the finest 301 vs 302 redirects article I've had the pleasure of reading! By Joshua Hardwick
How to Generate Quality FAQs & FAQPage Schemas Automatically with Python
Imagine scaling FAQ schema creation? Hamlet shows you how to do this with his awesome new post on Search Engine Journal. 🔥
Outreach
100+ Strategic Content Distribution Tactics For 12 Different Channels
You do need to sign up for this (free) but it's such an awesome checklist for distributing your content from Ross Simmonds, that you really should! 🙌
Case Study
Maintain Or Grow Traffic To Your High-Potential Content: An SEO Testing Case Study
Some good insight from Branko Kral and Jillian Longo on the planning and implementation that goes into SEO testing. Full case study; worth a read! 👍
Processes & Frameworks
Identifying Advanced GSC Search Performance Patterns (and What to Do About Them) - Moz
Fantastic article from Izzi Smith on understanding advanced GSC performance patterns and acting on them. Some really sound advice in this article! 👏
What Even Is An SEO? (Can We Please Stop Talking About HTML)
Really enjoyed Dan Leibson's thoughts on a recent debate sparked in the SEO community on whether SEOs should know HTML. I think this quote at the end wraps it up well and sums up my thoughts too:
"SEO is a rapidly diversifying role/function and needing to know how to do everything doesn’t equate being able to do everything well."
Tools
Query Google Suggestions API with Python
Some more Google Suggestions fun with Python. This time from Greg Bernhardt 🔥
Enhance your keyword exploration with Google Trend and ProxyCrawl
This is a really cool Google Colab notebook from Vincent Terrasi. Enhance your keyword exploration with Google Trend and ProxyCrawl (a data crawling and scraping platform with 1,000 requests free).
Well hello there! 👋
Last week I put a post out on LinkedIn that went a lil' crazy (well crazy for me). I've been building forecasting & planning models for a while now and I've just started formalising and setting them up properly. I'm working with a ton of smart people to fine-tune them and I'll be releasing them in the next couple of weeks (already bought the domain, eek). If you're interested, just give me a message on LinkedIn 👍
Oh man, what a week of fantastic content. There's so much actionable stuff in this issue that you'll go down a zillion rabbit holes 🐰
Don't you just love a study when they're done properly? Me too. My post of the week is an awesome study from Evan Hall and the team at Portent. Some very interesting (and disheartening) results:
"We should expect Google to use our meta description tag for the snippet around 30% of the time when we rank on the first page." 😮
There's a lot more interesting insight on how search volume, query length and snippet display length influence the rewrite rate too. Lots of stuff for you to go out and test on your own!
Have a great week.
Andrew Charlton